We live in a world surrounded by brands. Since we have a sense for the labeling of products, we’re attracted by simple graphic elements, colors and patterns. Chanel, Gucci, Louis Vuitton, means money, fashion, glamour. These logos are seen everywhere, from Hollywood movies to African people at the French coast who sell fake stuff to tourists. Rich kids, poor kids, products of desire. Similar to cars or jewelry, status symbols. Does it show that you made it? Enough money for a Benz star? Does it matter if you made money from dealing cocaine and getting a LV wallet, a pimp who’s running around with a Gucci belt, a dictator who treats people like shit in Versace shoes. As a brand Chanel is amazing for its products, creativity & marketing, as they can work with the best designers all over the world, there’s also a darks side to those brands. It seems that they don’t care who they do business with. Even if we live in a material world we don’t have to label ourselves.
Cruel Chanel is an art project by Raphael Grischa. It’s shown as part of the groupexhibition “les enfants terribles” at the Gallery Daeppen in Basel, Switzerland. Opening is the 30th of August 2014.
More infos: www.gallery-daeppen.com